Dreamforce 2026 Preview: What Altify Is Offering Enterprise Sales Leaders on Sept 15 and 16
Los Angeles, United States - September 4, 2026 / Altify /
Los Angeles, September 2nd, 2026 - Altify, the Strategic Revenue Execution system built natively in Salesforce, has announced its participation at Dreamforce 2026 with two structured opportunities for enterprise sales leaders: an invitation-only Agentforce Lounge located steps from the Moscone Center, and a fireside chat featuring CEO Patrick Morrissey on September 16, 2026.
As enterprise sales organizations continue to allocate budget toward AI initiatives, many report difficulty translating that investment into measurable revenue outcomes. Altify's Dreamforce 2026 presence is structured to address that disconnect directly, giving senior sales leaders a dedicated venue to engage with the Altify executive team, observe MaxAI operating live inside Salesforce, and take part in a candid discussion about what AI-driven revenue execution looks like when applied to real sales workflows.
"Dreamforce brings together the world's most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers." - Nigel Cullington, CMO, Altify
Agentforce Lounge: An Invite-Only Executive Destination
Running September 15 and 16, the Altify Agentforce Lounge is a private, invitation-only venue at the SPUR Urban Center, 654 Mission St, San Francisco, CA 94105, situated steps from the Moscone Center. The lounge provides senior sales leaders with a quieter setting to step away between conference sessions, explore Altify's AI capabilities in a working environment, and connect with peers facing comparable challenges in their organizations.
The Altify executive team will be present throughout the two-day event, including:
- Patrick Morrissey, Chief Executive Officer
- Toby Hottovy, Chief Technology Officer
- Skeet Alderson, Chief Sales Officer
- Bob Slaby, Chief Customer Officer, alongside other senior Altify leaders
Attendance at the Agentforce Lounge is by invitation only. Qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here.
Featured Fireside Chat: What It Actually Takes to Turn AI Into Revenue
On September 16 at 10am, Altify will host a fireside chat at the Agentforce Lounge featuring Patrick Morrissey, CEO, alongside guest enterprise sales leaders.
The discussion will examine the decisions that separate enterprise sales organizations achieving measurable AI-driven improvement from those applying AI tools without changing underlying execution, the practical considerations of embedding AI natively inside Salesforce workflows, and what CROs and sales leaders should prioritize as they enter 2027 planning cycles.
The session is open exclusively to registered lounge guests. Enterprise sales leaders attending Dreamforce may reserve a seat here, space is very limited.
"AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently. The session on September 16 is about getting honest about why that is and what to do about it." - Patrick Morrissey, CEO, Altify
About MaxAI: AI-Powered Revenue Execution Native to Salesforce
Altify's MaxAI provides enterprise sales teams with an AI execution layer built directly inside Salesforce, delivering real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. Rather than functioning as a standalone tool outside the sales workflow, MaxAI operates within the existing Salesforce environment where sales activity already takes place.
MaxAI is designed for enterprise sales organizations managing complex, multi-stakeholder deals where gaps between strategic planning and frontline execution result in lost revenue. Attendees at the Agentforce Lounge will be able to observe MaxAI running live inside Salesforce across both days of the event.
How to Request Access
The Altify Agentforce Lounge at Dreamforce 2026 is invite-only. Enterprise sales leaders attending Dreamforce can request a lounge pass here or book dedicated time with the Altify executive team here.
About Altify
Altify is the Strategic Revenue Execution system. Built on 30 years of proven sales methodology, Altify brings structure, relationship intelligence, and account strategy into Salesforce, so every seller runs the same proven process on every deal. Its always-on coach, MaxAI, delivers methodology-specific guidance inside Claude, Microsoft Copilot, ChatGPT, and Salesforce Agentforce. Customers include AWS, GE Healthcare, and T-Mobile. Learn more at www.altify.com.
Contact Information:
Altify
10100 Santa Monica Blvd
Los Angeles, California 90067
United States
Nigel Cullington
+1 00000000000
https://altify.com
