War Room Helps SkiBig3 Grow Revenue 31% with First-Party Data
Canada NewsWire
VANCOUVER, BC, Oct. 23, 2026
New case study details how War Room's Kedet Intelligence unified SkiBig3's first-party data, alongside a 17% reduction in ad spend and 51% higher ROAS year over year.
VANCOUVER, BC, Oct. 23, 2026 /CNW/ - War Room, a Canadian digital advertising company specializing in programmatic advertising and data-driven marketing, has released a new case study detailing how it helped SkiBig3 unify fragmented first-party customer data and improve advertising performance through Kedet Intelligence, its proprietary first-party data unification technology.
The case study reports a 31% year-over-year increase in revenue, a 51% year-over-year improvement in return on ad spend (ROAS) to 10.03, and a 17% reduction in advertising spend. While multiple factors contributed to the season's performance, the implementation of Kedet Intelligence represented a major structural change in how SkiBig3 manages customer data and activates its marketing campaigns.
Representing three of Canada's iconic mountain resorts—Banff Sunshine, Lake Louise Ski Resort, and Mt. Norquay—SkiBig3 serves an international audience of skiers and snowboarders. Its challenge was not a lack of customer data, but the inability to connect information across its customer relationship management (CRM) system, booking platforms, website analytics, and advertising channels.
Connecting First-Party Data to Advertising Performance
Through Kedet Intelligence, War Room helped SkiBig3 connect customer information across its existing systems, unlocking valuable insights and more precise audience targeting.
The implementation delivered three key improvements:
- 8x longer customer memory, extending visibility into historical guest behavior.
- 11,000+ previously invisible guests, uncovering new opportunities for audience engagement.
- Daily automated audience updates, keeping customer segments current across paid media platforms.
These capabilities gave SkiBig3 a stronger foundation for reaching high-value guests and making more informed marketing decisions.
"First-party data is really about knowing our skiers better and using that knowledge to improve the full experience. If we get that right, they'll come back with more friends," said Pete Woods, President of SkiBig3.
Improving Attribution Across the Customer Journey
Travel decisions often involve months of research, multiple touchpoints, and bookings made close to departure. For SkiBig3, this made understanding the full customer journey particularly challenging.
By connecting first-party customer data with advertising platforms, War Room helped SkiBig3 improve audience targeting, strengthen conversion measurement, and gain a clearer view of advertising performance beyond individual platform reports.
"Ad platforms change their rules every year. A clear view of your own customers is the one strategy that holds up no matter what changes next," said Mike Tyler, CEO of War Room.
Why First-Party Data Matters for Travel and Tourism Marketing
As customer journeys become increasingly complex, travel and tourism brands need more than disconnected platform data to make informed marketing decisions.
SkiBig3's experience highlights the value of bringing customer intelligence and paid media together to support more effective acquisition, retention, and long-term growth.
About War Room
War Room is a Vancouver-based paid media agency specializing in programmatic advertising and data-driven performance marketing. Through strategic planning, real-time optimization, and its proprietary ad tech platform, Kedet, War Room helps brands scale and maximize return on ad spend. A Google Premier Partner and certified Google Marketing Platform Partner, War Room works with clients including SkiBig3, the Vancouver Whitecaps, and the Vancouver Canucks.
SOURCE War Room Inc
