New season ticket member program offers savings of up to 20% while supporting amateur football programs in communities across Manitoba

WINNIPEG, MB, Sept. 22, 2026 /CNW/ -- As an official partner of the Winnipeg Blue Bombers, Western Financial Group has teamed up with the Club to introduce Bomber Nation Home Insurance, an exclusive program that gives Blue Bombers season ticket members access to savings of up to 20% on home, condo, and tenant insurance. The program also supports the next generation of athletes, with Western giving back to Winnipeg Blue Bombers Amateur Football Programs for every policy purchased.

Available exclusively to active Winnipeg Blue Bombers season ticket members, the new program combines personalized insurance advice, access to multiple insurance options, and exclusive savings designed for loyal members of Bomber Nation. Eligible members can receive savings on their primary residence by confirming their active season ticket status annually.

"As a company with deep roots in the communities we serve, Western understands the importance of showing up locally," said Western Financial Group CEO Grant Ostir. "Through our partnership with the Winnipeg Blue Bombers, we're proud to offer season ticket members exclusive savings while also giving back to amateur football programs that help strengthen communities across Manitoba."

As one of the official patch partners of the Winnipeg Blue Bombers, Western Financial Group continues to build on its commitment to supporting Manitobans on and off the field. Through Bomber Nation Home Insurance, season ticket members can access coverage tailored to their needs while supporting amateur football programs that help young athletes develop important life skills through sport.

In addition to exclusive savings, members will have access to Western's licensed insurance advisors who can help assess coverage needs, compare options, and ensure protection is aligned with their unique circumstances. Coverage options include home, condo, and tenant insurance, along with additional products and bundling opportunities where applicable.

"This partnership with Western Financial Group is a win for our season ticket members and for amateur football across Manitoba," said Winnipeg Blue Bombers President and CEO Wade Miller. "It gives Bomber Nation access to exclusive savings while helping support the next generation of players in our communities."

For more information, visit our website or reach out to your local Western Financial Group branch.

About Western Financial Group Inc.

Western Financial Group is a diversified insurance services company that has provided over one million Canadians with protection for over 100 years. Western is committed to community service, customer service, innovation, growth, and people while providing personal and business insurance through our engaged team of over 2,500 people in over 200 communities, affiliates, and various connected channels. Proudly Canadian and accredited by the BBB (Better Business Bureau) with a A+ rating. Also recognized by customers through Google with a 4.5 out of 5 rating. Western was also selected as a Canadian Business Excellence Award winner in 2026 and 2025.

Since the very beginning, supporting our local communities has guided everything we do, it's who we are. In 2001, the Western Communities Foundation (our non-profit charity) was created as a way for our team members to give back and positively impact the people and pride in the places where we live, work, and play. To date, we have granted over $9 million back into our communities.

Western Financial Group is a subsidiary of Trimont Financial Ltd., a subsidiary of The Wawanesa Mutual Insurance Company. Visit https://westernfinancialgroup.ca for more.

SOURCE Western Financial Group